We have built over 100 templates to integrate with the leading CMS providers in the US and Canada. We pull your inventory directly from a dealer website or we can use a feed and then reformat it to work with our system. On a daily basis we’ll automatically push updates to your Facebook/Instagram, and Google Catalogs and will be pre-segmented by body style.
Why is pre-segmented by body style important? It’s most important for retargeting campaigns when used in combination with a Facebook tracking pixel. Basically, if we know a buyer is interested in SUVs then we’ll show them the SUV they viewed on the dealer site plus other cars in that category for a very tailored retargeting campaign.
Our system will automatically create ads in up to 14 ad sets based on dealership inventory available and budget. The system will automatically shift ad dollars to the best performing ads and turn off the ones that are not performing well or don’t have enough compelling inventory within a category.
What Do You Need To Do? All you have to do is tell us if you want it to be a campaign for new or used cars, monthly budget, targeting source (Oracle or FB), and if you want VDP traffic, lead ads, or retargeting.
We know managing inventory changes for hundreds of cars can be tedious and working with some of these platforms can be tedious, as well. All data feeds aren’t made the same either as our system looks at things like price vs msrp, price drops, and can flag the customer when there are issues on the dealer website.
Basically, we take all of the guesswork out of the process by providing a simple logical flow while allowing you to add your own creative flair to the ads while also getting the best possible content placement and matching it with the right people in the ad.
Our system not only creates the ads for you but optimizes spend daily while segmented ads by bodystyle. The system will shift spends towards the best performing ads as well turn off ones that aren’t doing as well and we repeat this cycle throughout the month.
SocialBot prioritizes what is being placed in each ad based on the inventory mix of each dealer and factors in things like quality of images, pricing, what custom images content versus stock all automatically.
Our system can also do things like show cars that display price (when available), mileage when price isn’t available, or call for price text when those others aren’t available all in the same ad. It is impossible to do combo ads like this without tech like ours.
It’s custom flows like this that allows our system to flex with how your dealer operates. As a SocialBot partner you’ll also have the ability to choose which features you want to include or exclude from campaigns from our interface.
We support digital agencies so focus was made on developing a system that allows digital advertisers ways to add their own flair to inventory based ads. From adding your own copy to all adsets (or each) to using our dynamically changing copy with pre-pended custom copy that rotate in ads. Want to embed pricing, CTA, OEM logos, or a template to each car inventory image? Want to include a custom design in the ad? You can with SocialBot.
SocialBot continually changes and enhances our system based on requests of our clients. Nobody knows what the market wants better than digital advertisers so if there is something you want our system to do …just ask. We have incorporated many enhancements based on client requests. If it’s doable, we’ll code it and incorporate it into our solution. We have also done things that only one agency wanted. We’re flexible and want to be viewed as another team member rather than just another vendor.