Per Automated Campaign

SocialBot offers automated ads for Facebook, Instagram, or Google. You can choose from many types of campaigns including Conquest (New Users), Retarget, or Combo (Conquest+Retarget). We can serve up Carousel Ads, Lead Ads, and Facebook Marketplace Ads. Our automated campaigns manage spend and shift dollars to be best performing ads and create ads for all body styles with up to 12 pieces of inventory per ad.
$ 100 Monthly

Facebook Feed Automation

We have built over 100 templates to integrate with the leading CMS providers in the US and Canada.  We pull your inventory directly from a dealer website or we can use a feed and then reformat it to work with our system.  On a daily basis we’ll automatically push updates to your Facebook/Instagram, and Google Catalogs and will be pre-segmented by body style.

Why is pre-segmented by body style important?  It’s most important for retargeting campaigns when used in combination with a Facebook tracking pixel.  Basically, if we know a buyer is interested in SUVs then we’ll show them the SUV they viewed on the dealer site plus other cars in that category for a very tailored retargeting campaign.

Cost: $100 per dealership location (pulls both new and used inventory)

Facebook, Instagram, and Google Car Ad Automation

Our system will automatically create ads in up to 14 ad sets based on dealership inventory available and budget.  The system will automatically shift ad dollars to the best performing ads and turn off the ones that are not performing well or don’t have enough compelling inventory within a category.

What Do You Need To Do?  All you have to do is tell us if you want it to be a campaign for new or used cars, monthly budget, targeting source (Oracle or FB), and if you want VDP traffic, lead ads, or retargeting.

Cost: $100 per automated campaign

VDP Traffic Ads drive leads directly to the car dealer website VDP page.  This solution drives traffic to the specific page of interest for the buyer and landing on the car of interest found in a carousel ad on Facebook or Instagram.

Retargeting allows you to serve up the cars a buyer has visited from a dealer website back into carousel ads on Facebook.  This solution is particularly beneficial because the buyer sees all the cars of interest and are also matched with like cars in the carousel feed to increase engagement.

In a post pixel world it’s going to be important to have other ways to target ads to the right people and leveraging platforms like Facebook.  Marketplace Ads allow you to create VDP like pages with multiple images and drive conversions right from within Facebook.

In a post pixel world it’s going to be important to have other ways to target ads to the right people and leveraging platforms like Facebook.  Marketplace Ads allow you to create VDP like pages with multiple images and drive conversions right from within Facebook.

What Else Do You Get?

We don’t just provide tools but we offer a lot of value ad services intended to help your digital agency from branded reporting to assistance with Google Analytics, Google Tag Manager, and Pixel support.  Our goal is to be a partner with your agency not just be another widget in your toolbox.

We provide automated weekly email reports that show you how each location is doing in terms of CPC, reach, and impressions segmented by body-style.  We put your logos and copy in the emails themselves and send them to whomever you designate at your agency.

We configure the tools to run from within your own Facebook ad account and only pay us for use of the tool.  You get all the analytics provided within the Facebook reporting and you can see the ad placement yourself whenever you want.  Our goal is to be completely transparent and give you the best tools in the industry to manage car dealer inventory ads.

We provide automated weekly email reports that show you how each location is doing in terms of CPC, reach, and impressions segmented by body-style.  We put your logos and copy in the emails themselves and send them to whomever you designate at your agency.

We don’t just create automated feeds and ads but we also provide support and have several pre-built custom metrics and triggers.  SocialBot can help configure Google Analytics, Google Tag Manager, and the Facebook pixel to make sure you can not only see how well we’re doing but we also have reporting so you can evaluate us versus ALL paid traffic sources.  Our goal is to provide complete transparency not just pick and cherry pick metrics.

Increase your efficiency

We know managing inventory changes for hundreds of cars can be tedious and working with some of these platforms can be tedious, as well.  All data feeds aren’t made the same either as our system looks at things like price vs msrp, price drops, and can flag the customer when there are issues on the dealer website.  

Basically, we take all of the guesswork out of the process by providing a simple logical flow while allowing you to add your own creative flair to the ads while also getting the best possible content placement and matching it with the right people in the ad.

Increase your ad performance

Our system not only creates the ads for you but optimizes spend daily while segmented ads by bodystyle.  The system will shift spends towards the best performing ads as well turn off ones that aren’t doing as well and we repeat this cycle throughout the month. 

Optimize placement with our AI

SocialBot prioritizes what is being placed in each ad based on the inventory mix of each dealer and factors in things like quality of images, pricing, what custom images content versus stock all automatically. 

Our system can also do things like show cars that display price (when available), mileage when price isn’t available, or call for price text when those others aren’t available all in the same ad.   It is impossible to do combo ads like this without tech like ours.

It’s custom flows like this that allows our system to flex with how your dealer operates.  As a SocialBot partner you’ll also have the ability to choose which features you want to include or exclude from campaigns from our interface.

More creative options with less hassle

We support digital agencies so focus was made on developing a system that allows digital advertisers ways to add their own flair to inventory based ads.  From adding your own copy to all adsets (or each) to using our dynamically changing copy with pre-pended custom copy that rotate in ads.  Want to embed pricing, CTA, OEM logos, or a template to each car inventory image?  Want to include a custom design in the ad?  You can with SocialBot.

Consider Us Your Automotive Development Arm

SocialBot continually changes and enhances our system based on requests of our clients.  Nobody knows what the market wants better than digital advertisers so if there is something you want our system to do …just ask.  We have incorporated many enhancements based on client requests.  If it’s doable, we’ll code it and incorporate it into our solution.  We have also done things that only one agency wanted. We’re flexible and want to be viewed as another team member rather than just another vendor.