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Catalog Feed + Retarget Matching

Just give us the dealer website address and our system will crawl the website daily to update the inventory in ads as well as pre-segment the cars by body style. In addition, we provide a a method to match website visitors to specific VINs viewed that match the Facebook catalog which is very useful for segmented retarget ads.
$ 100 Monthly

Per Automated Campaign

SocialBot offers automated ads for Conquest New Cars, Conquest Used Cars, or Dynamic Retargeting (new, used, or mixed). Our automated campaigns manage spend and shift dollars to be best performing ads and create ads for all body styles with up to 12 pieces of inventory per ad.
$ 100 Monthly

Facebook Feed Automation

Typically we pull your inventory from either from a website or (if desired) a DMS feed.  We pull data on a daily basis and automatically push it to your Facebook Catalog pre-segmented by body style.

Why is pre-segmented by body style important?  It’s most important for retargeting campaigns when used in combination with a Facebook tracking pixel.  Basically, if we know a buyer is interested in SUVs then we’ll show them the SUV they viewed on the dealer site plus other cars in that category for a very tailored retargeting campaign.

Cost: $100 per dealership location (pulls both new and used inventory)

Facebook & Instagram Car Ad Automation

Our system will automatically create ads in up to 14 ad sets based on dealership inventory available and budget.  The system will automatically shift ad dollars to the best performing ads and turn off the ones that are not performing well or don’t have enough compelling inventory within a category.

What Do You Need To Do?  All you have to do is tell us if you want it to be a campaign for new or used cars, monthly budget, targeting source (Oracle or FB), and if you want VDP traffic, lead ads, or retargeting.

Cost: $100 per automated campaign

VDP Traffic Ads drive leads directly to the car dealer website VDP page.  This solution drives traffic to the specific page of interest for the buyer and landing on the car of interest found in a carousel ad on Facebook or Instagram.

Retargeting allows you to serve up the cars a buyer has visited from a dealer website back into carousel ads on Facebook.  This solution is particularly beneficial because the buyer sees all the cars of interest and are also matched with like cars in the carousel feed to increase engagement.

What Else Do You Get?

We don’t just provide tools but we offer a lot of value ad services intended to help your digital agency from branded reporting to assistance with Google Analytics, Google Tag Manager, and Pixel support.  Our goal is to be a partner with your agency not just be another widget in your toolbox.

We provide automated weekly email reports that show you how each location is doing in terms of CPC, reach, and impressions segmented by body-style.  We put your logos and copy in the emails themselves and send them to whomever you designate at your agency.

We configure the tools to run from within your own Facebook ad account and only pay us for use of the tool.  You get all the analytics provided within the Facebook reporting and you can see the ad placement yourself whenever you want.  Our goal is to be completely transparent and give you the best tools in the industry to manage car dealer inventory ads.

We provide automated weekly email reports that show you how each location is doing in terms of CPC, reach, and impressions segmented by body-style.  We put your logos and copy in the emails themselves and send them to whomever you designate at your agency.

We don’t just create automated feeds and ads but we also provide support and have several pre-built custom metrics and triggers.  SocialBot can help configure Google Analytics, Google Tag Manager, and the Facebook pixel to make sure you can not only see how well we’re doing but we also have reporting so you can evaluate us versus ALL paid traffic sources.  Our goal is to provide complete transparency not just pick and cherry pick metrics.