Typically we pull your inventory from either from a website or (if desired) a DMS feed. We pull data on a daily basis and automatically push it to your Facebook Catalog pre-segmented by body style.
Why is pre-segmented by body style important? It’s most important for retargeting campaigns when used in combination with a Facebook tracking pixel. Basically, if we know a buyer is interested in SUVs then we’ll show them the SUV they viewed on the dealer site plus other cars in that category for a very tailored retargeting campaign.
Our system will automatically create ads in up to 14 ad sets based on dealership inventory available and budget. The system will automatically shift ad dollars to the best performing ads and turn off the ones that are not performing well or don’t have enough compelling inventory within a category.
What Do You Need To Do? All you have to do is tell us if you want it to be a campaign for new or used cars, monthly budget, targeting source (Oracle or FB), and if you want VDP traffic, lead ads, or retargeting.